President Ferdinand R. Marcos Jr. took part in a large-scale gift-giving event on Monday, December 30, 2024, at the Rizal Park Open Air Auditorium in Manila. The event, which benefited approximately 2,000 individuals, included members of the Friends of Imelda Romualdez-Marcos-24K (FIRM-24K), a group tied to the first family.
Gift-Giving Event Highlights
The event aimed to distribute holiday gifts and show the government’s appreciation for Filipino citizens. Among the beneficiaries were people from various sectors, many of whom had connections to FIRM-24K, a group that has long been associated with the Marcos family. The crowd gathered in the open-air auditorium, eagerly awaiting the President’s arrival.
The event drew attention not only because of the large turnout but also because of its controversial connection to FIRM-24K. Critics have raised concerns about the group’s involvement, questioning whether it was appropriate for the government to provide gifts to an organization linked to the Marcos family.
Public Reactions Spark Debate
The inclusion of FIRM-24K members in the event sparked widespread discussion, with netizens expressing mixed reactions. Some saw the gift-giving as a positive gesture of goodwill, while others questioned the motives behind it.
On social media, reactions ranged from support to skepticism:
- “@PinoyVoice123: Great event for the holidays, but the FIRM-24K connection raises some eyebrows.”
- “@TruePinoy2024: It’s nice to see people receive gifts, but what’s the real agenda here?”
- “@FilipinoCriticPH: Is this a genuine act of kindness or just a way to secure loyalty?”
- “@CitizenWatcherPH: A nice gesture, but the ties to FIRM-24K should be investigated further.”
- “@PhilippinePoliticsNow: This feels more like a political move than a charitable act.”
- “@VoxPopuliPH: Gift-giving is fine, but it looks like a publicity stunt linked to the Marcos family.”

Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.