South Korean President Yoon Suk Yeol publicly apologized for a series of controversies involving his wife, First Lady Kim Keon Hee. The couple has been embroiled in scandals related to alleged luxury gift acceptance and stock manipulation. Yoon’s televised address aimed to quell public frustration over his wife’s actions, which he claimed had been “exaggerated” and unfairly sensationalized.
Yoon acknowledged that his wife’s conduct should have been more cautious but condemned what he described as the “demonization” of her character. He pledged to establish an office dedicated to overseeing her official duties, a move intended to bring greater accountability to her role. However, Yoon rejected opposition calls for a formal investigation into Kim’s activities, sparking criticism.
Handbag Scandal Erodes Presidential Popularity
The scandal traces back to late 2023, when a left-wing YouTube channel, Voice of Seoul, released a video that allegedly shows Kim accepting a Dior handbag valued at approximately 3 million won ($2,200) from a pastor in 2022. The pastor, reportedly using a concealed camera in his watch, captured the exchange, which opponents say symbolizes an elitist detachment from the public.
Earlier this year, Yoon dismissed the footage as a “political maneuver” by his rivals, particularly the opposition Democratic Party, which has consistently accused Kim of inappropriate behavior. The opposition responded by condemning Yoon’s stance, branding his attitude as “hopeless” and calling the situation a “shameful display.”
Mounting Allegations and Public Backlash
In addition to the handbag incident, opposition leaders have alleged Kim’s involvement in stock price manipulation, further fueling tensions. Yoon’s veto of a bill calling for an investigation into the matter heightened the controversy, with some critics likening Kim to Marie Antoinette due to her alleged extravagance.
The scandal has also stirred discontent within Yoon’s conservative People Power Party, threatening to widen internal divides. As Yoon’s approval ratings suffer, his administration faces mounting pressure to address the controversies surrounding the first lady transparently and decisively.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.