The Brigada Group of Companies is set to launch a bold new travel and tourism advocacy, Delightful Philippines, in partnership with Canadian musicians Clint and Bob Moffatt of the pop/rock country band The Moffats, aiming to reconnect people with the country’s natural beauty and heartfelt hospitality.
The company’s CEO, Elmer V. Catulpos, recently met with the former pop stars to discuss collaborative efforts for the campaign. With its tagline “Be the Heart of the Delightful Philippines,” the advocacy promotes purposeful travel, wellness, and community-centered tourism across the archipelago.
Backed by more than 50 Brigada News FM stations nationwide, this initiative combines trusted media platforms with a deeply rooted mission: to inspire both local and global travelers to pause, breathe, and rediscover the joy of meaningful experiences.
Travel advocacy rooted in purpose and mental wellness
Delightful Philippines stands out not just as a tourism campaign but as a movement for healing, joy, and personal reflection. The Brigada Group emphasized that in today’s fast-paced and often overwhelming world, travel can serve as a vital lifeline.
The campaign’s philosophy centers on the idea that travel is a gift—something to be cherished not only for exploration, but also for inner peace, emotional healing, and quality time with loved ones.
Catulpos underscored that the project is designed to empower people to take meaningful breaks and gather the strength they need in life. Whether travelers are seeking clarity, healing, or a reset, the Philippines—with its lush landscapes and warm hospitality—offers that rare sense of peace and beauty.
Community-driven and media-powered movement
More than just a platform, Delightful Philippines is a call to action. Brigada intends to use its expansive media reach to mobilize communities and promote Filipino hospitality on a global stage.
The advocacy also focuses on sustainability and inclusivity. It seeks to create traveler-friendly destinations, support job opportunities in tourism, and promote unity among leaders, public servants, and citizens.
The platform will serve not only as a storytelling hub, but also as a smart travel companion. With real-time travel news, curated guides, and helpful tools, the project aims to address the real concerns of modern travelers—whether they’re first-timers, frequent explorers, or industry workers.
In their meeting, Clint and Bob Moffatt expressed excitement about helping promote the heart and soul of the Philippines. Their involvement adds a layer of international appeal, boosting the campaign’s reach and credibility.
As Delightful Philippines gains momentum, Brigada encourages everyone to join the movement—not just to travel, but to travel with purpose and heart.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.