The Philippine Amusement and Gaming Corporation (PAGCOR) has issued a memorandum directing all gaming operators and stakeholders to replace responsible gaming advertisements with materials promoting the newly launched 24/7 National Problem Gambling Helpline (NPGH).
In a statement, PAGCOR said it has instructed licensees, suppliers, gaming system administrators, gaming venue operators, and other concerned entities to replace all existing responsible gaming advertisements with the official NPGH advertising template.
The directive covers billboards, wallscapes, digital displays, and other out-of-home (OOH) advertising platforms that carry messages related to responsible gaming.
According to PAGCOR, all replacements must be completed on or before July 15, 2026, and must remain in place until September 15, 2026.
PAGCOR Chairman and Chief Executive Officer Alejandro Tengco said responsible gaming is not only about raising awareness.
He emphasized that it also means ensuring that help is readily available to those who need it most.
