Is Colleen Hoover retiring? It Ends With Us author stirs retirement talk amid fierce Blake Lively and Justin Baldoni feud

Colleen Hoover, best known for her bestselling novel “It Ends With Us,” has sparked retirement rumors after deactivating her Instagram account in January 2025. Her sudden social media silence has left fans puzzled, especially since she had once been a regular presence online. While no official statement has clarified her intentions, many believe she is distancing herself from the fierce controversy surrounding the film adaptation of her novel.

Colleen Hoover Retirement Rumors

Speculation about Hoover’s future erupted after she vanished from Instagram without warning. The 45-year-old author has historically shared candid insights into her personal life and writing process. However, she has offered no comment on the heightened tensions between actress Blake Lively and co-star Justin Baldoni, who both lead the cast of “It Ends With Us.” Fans recall that Hoover once openly supported the film, praising the creative direction and cast choices. Yet the current legal storm seems to have shaken that support.

Some supporters worry that Hoover’s silence signals a retreat from the public sphere. Gossip sites hinted she might be contemplating a permanent exit from writing. Her followers, though, note that she still holds a two-book deal with Simon & Schuster UK, with release dates set for 2024 and 2026. Although she has not addressed her apparent Instagram departure, insiders confirm she has struggled with writer’s block. She previously admitted to going nearly two years without penning a single new word. Despite these obstacles, she called writing her “therapy” and promised to return when she felt ready.

Legal Showdown: Lively Versus Baldoni

Industry observers say the real trouble began in December 2024, when Blake Lively filed a sexual harassment lawsuit against Justin Baldoni, claiming abusive behavior on the set of “It Ends With Us.” The legal dispute took a dramatic turn when Baldoni filed a countersuit for defamation against Lively and her husband, Ryan Reynolds, seeking $400 million in damages, as per Today’s Esquire. Tension reached new heights when both actors cited a key scene that allegedly triggered the initial accusations. Once the allegations surfaced, Hoover made a single supportive post for Lively, then chose to stay quiet.

Even so, some on social media believe Hoover is merely trying to avoid entanglement in Hollywood’s latest scandal. Others suggest she does not want her name dragged into the dispute. Critics, who have never embraced her literary style, found an opportunity to celebrate rumors of her retirement. One skeptic wrote on X that her career ending now would be the only positive outcome of this film fiasco.

Yet Hoover’s loyal readers note she is still attached to several upcoming projects, including a film adaptation of her thriller “Verity.” They argue that her deactivation is just a short-lived break. Time will reveal if her silence indicates a deeper shift in her career or simply a cautious pause. Whatever the case, fans are anxious for clarity, and critics continue to speculate about the next twist in this unfolding saga.