Filipino pop group BINI has made history by becoming the first Filipino act to win the “Best Asia Act” award at the 2024 MTV Europe Music Awards (EMA). The all-female ensemble, often referred to as “The Nation’s Girl Group,” celebrated their groundbreaking achievement in a social media statement, saying, “This honor means the world to us, seeing Filipino music shine on the global stage. Maraming salamat po!”
BINI’s victory was announced during the awards ceremony, which took place on November 10 in Manchester, United Kingdom. The group stood alongside global heavyweights such as Taylor Swift, LISA, Sabrina Carpenter, and Ariana Grande in one of the most-watched music events broadcast worldwide.
A Year of Accolades and Rising Fame
This year has been monumental for BINI, marking them as a rising force in the Asian music scene. Just months before their MTV win, the group received the “Voices of Asia” award at Billboard Korea’s K-Power 100 event, an honor they shared with fellow Filipino act SB19. Additionally, BINI was celebrated as the “Rising Star” at Billboard Philippines’ inaugural Women in Music event in March.
Their MTV win not only highlights the growing influence of Filipino pop (P-pop) on the international stage but also reflects the increasing popularity of Asian artists in global music awards.
Fans Await Grand BINIverse Concert Series
The group is set to cap off an already remarkable year with their highly anticipated Grand BINIverse concert series, scheduled for November 16, 17, and 18. All three shows have sold out, demonstrating their strong fanbase in the Philippines and beyond. For those unable to attend in person, BINI will offer live streaming options to ensure fans worldwide can join the celebration.
BINI’s journey continues to break barriers for Filipino artists in international spaces, cementing their reputation as trailblazers in the industry. As they continue to make waves, fans and industry observers alike are eager to see what’s next for the P-pop sensation.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.