Selena Gomez may be America’s sweetheart, but even she isn’t immune to a billionaire takedown—and insiders say Kylie Jenner is watching it all unfold with a smile.
According to Forbes, reports about Gomez’s billionaire status may have been premature. The magazine recently questioned the true valuation of Rare Beauty and reported financial difficulties within her mental health startup, Wondermind. While Gomez, 32, has not publicly commented, the blow has stirred up old tensions in Hollywood’s most under-the-radar rivalry.
Behind closed doors, sources claim Jenner, 27, feels vindicated.
A beauty battle years in the making
Kylie and Selena have crossed paths numerous times over the years, often through social media skirmishes and subtle shade. One of the most infamous episodes involved an eyebrow-related controversy that lit up TikTok and had fans taking sides.
But their feud runs deeper than memes. In 2019, Forbes named Jenner the youngest self-made billionaire thanks to her cosmetics empire. However, the outlet later accused her team of inflating earnings and removed her from the list. Jenner fiercely denied the claims and described the report as inaccurate, but the fallout was intense.
An insider says Jenner took the Forbes takedown personally. She reportedly felt that the media was quick to discredit her success while treating Gomez with kid gloves. Seeing the Rare Beauty mogul now face the same scrutiny feels like justice in her eyes.
She believed Selena was always portrayed as sweet and authentic while she was labeled a fraud, the insider explained. So this is vindication.
Rare Beauty’s billionaire status under fire
Rare Beauty has been hailed as a disruptor in the makeup industry, with Gomez positioning it as a brand rooted in self-love and mental health awareness. Yet recent headlines suggest its valuation might not reach billionaire levels after all.
To make matters worse, Forbes claims Wondermind, the mental wellness startup Gomez co-founded, is allegedly experiencing financial trouble. The report adds fuel to whispers that not all of her ventures are thriving.
Still, it’s unclear if these revelations will affect her public image. Gomez has built her brand around vulnerability, authenticity, and resilience—qualities her fans fiercely support. Meanwhile, Jenner’s team is staying tight-lipped, letting the headlines do the talking.
For now, the battle of the beauty billionaires is back in full swing, with both moguls navigating the price of fame and fortune. Whether Gomez rebounds or digs in remains to be seen, but one thing’s certain—Kylie’s not shedding any tears.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.