Taylor Zakhar Perez, the breakout star of Red, White & Royal Blue, has taken the internet by storm as the new global underwear ambassador for Lacoste. The 33-year-old actor unveiled his partnership in a sizzling campaign, leaving fans both impressed and inspired by his dual focus on fashion and representation.
Lacoste’s New Leading Man
The campaign, photographed by Quentin de Briey and styled by Jason Bolden, features Perez in two striking settings. In one image, he lounges on a Parisian balcony, dressed in white boxer-briefs adorned with Lacoste’s iconic green waistband. In another, he poses in black briefs against a moody, dimly lit backdrop.
“It’s an honor to join Lacoste as an ambassador,” Perez said, expressing his excitement about the collaboration. The campaign marks the beginning of what the brand describes as a “long-term partnership.”
Fans of the actor took to social media to celebrate the steamy campaign. “B***h! Hang this in the Louvre,” one admirer quipped, while others chimed in with equally enthusiastic reactions, ranging from playful banter to outright awe.
A Star on the Rise
Beyond modeling, Perez has carved out a significant presence in Hollywood. In addition to being named one of People’s Sexiest Men Alive in 2024, the actor is preparing to reprise his role in the highly anticipated sequel to Amazon’s Red, White & Royal Blue, which was officially announced in May.
However, Perez’s ambitions extend far beyond acting. The rising star has launched his own production company, with a focus on improving Latin representation in media. Through his platform, Perez hopes to foster meaningful industry change while balancing his burgeoning career in entertainment and fashion.
“I want to use my platform to push for representation and tell stories that matter,” he said.
Fans and Fashion Collide
The Lacoste campaign represents another milestone in Perez’s impressive career trajectory. As the actor continues to gain acclaim for his roles and advocacy, fans can’t help but shower him with admiration.
“Taylor Zakhar Perez is redefining what it means to be a modern-day leading man,” one supporter remarked online.
The campaign has also drawn attention to Perez’s commitment to representation, making him a relatable and inspiring figure both on and off the screen.
Setting the Standard
With his blend of charm, talent, and purpose, Taylor Zakhar Perez is proving that he’s more than just a pretty face. Whether it’s through eye-catching campaigns or groundbreaking production initiatives, Perez is poised to leave a lasting mark on the entertainment and fashion industries.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.