Kris Jenner is reportedly setting her sights on pop icon Britney Spears as the next big name to join The Kardashians, hoping the singer’s headline-making life could revive the family’s struggling Hulu reality series.
Sources familiar with the matter say Jenner, 69, has been exploring ways to boost the show’s sagging viewership. She allegedly believes that tapping into Britney’s fan base and unpredictable personal drama could create the kind of buzz that streaming executives demand.
An insider said Kris has been watching Britney’s every move online and feels confident that her social media reach, public persona and turbulent journey would make for compelling television.
Kris Jenner sees ratings gold in Britney’s chaos
Although Spears was released from her conservatorship in 2021, she has remained in the spotlight for her controversial behavior. Her Instagram videos, often featuring bizarre dancing or cryptic captions, have drawn concern from fans and mental health observers alike.
Adding fuel to the fire, Spears’ short-lived relationship with ex-felon Paul Soliz raised more eyebrows. The two reportedly split earlier this year, but the scandal left a lasting impression. According to insiders, Jenner views these chaotic moments not as red flags but as ratings gold.
A source close to the situation said Kris thinks whoever can reel Britney in and clean up her image could strike a huge deal. She’s convinced Spears could be a vital player in making The Kardashians relevant again.
Business moves and fashion bait in play
Spears is also reportedly working on a major biopic and a collaboration with luxury brand Balenciaga. Kris is said to be strategizing how to use these projects as leverage to pitch Spears an offer. Insiders believe she may even offer a modeling deal with Kim Kardashian’s Skims line as an added lure.
The same source claimed Kris wants to fold Britney into the family’s ongoing storylines and is crafting a narrative arc that could include personal redemption, motherhood, and fashion.
Although Jenner hasn’t approached Spears directly yet, sources say she’s already assembling a plan to reach out. The ultimate goal is a season of The Kardashians that features Spears either as a guest or recurring cast member, tying into both business and personal story arcs.
Jenner has previously managed the careers of her daughters Kim, Kourtney, Khloe, Kendall and Kylie. She’s no stranger to turning scandal into success, and insiders say she believes Britney’s troubled image is a brand waiting to be repackaged.
Those close to Britney worry that she could be used as a pawn, given her history of exploitation and emotional struggles. However, Jenner reportedly sees opportunity in the chaos and is ready to make her move.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.