Television personality Hoda Kotb is reportedly being strung along by Yellowstone star Kevin Costner. Sources close to the situation claim that Costner, 70, is leading the 60-year-old Today show co-host on, despite having no intention of pursuing a serious relationship. The two met at the recent Super Bowl in New Orleans, where friends of Hoda say Costner’s charm was less than genuine.
Hoda Kotb’s infatuation with Kevin Costner
Hoda proudly shared a photo of the pair on Instagram, showing them smiling broadly and leaning in close with their arms wrapped around each other. Her former Today colleagues, Savannah Guthrie and Jenna Bush Hager, joked about the post with comments like “New couple alert,” but others in Hoda’s circle didn’t find the situation amusing.
An insider revealed that Hoda’s crush on Costner is real, and she gets a thrill whenever they bump into each other. However, some believe that Costner’s behavior is misleading. The actor, who has become one of Tinseltown’s most eligible bachelors since his split from ex-wife Christine Baumgartner, reportedly enjoys flirting with Hoda without any real intentions.
Costner’s dating history and intentions
Costner’s dating history suggests that Hoda may not be his type. His previous relationships have included blonde and willowy women like Christine, as well as exotic beauties like Jennifer Lopez. Since his divorce, Costner briefly dated 50-year-old singer Jewel and has been seen rubbing shoulders with pretty socialites.
Hoda, a mom of two, has been single since ending her engagement to financier Joel Schiffman in 2022. Her friends worry that Costner is messing with her head and wasting her time. One insider fumed that Costner flirts with Hoda and tells her how gorgeous she looks, but it is unlikely that he will ever get serious with her.
Sources close to Costner say that he is enjoying his single life and has no intention of settling down anytime soon. He is known for accepting more social invitations and mingling with the elite. However, his actions have left Hoda’s friends concerned that she may be holding out hope for a relationship that will never materialize.
As the situation unfolds, it remains to be seen whether Hoda will accept the reality of Costner’s intentions. For now, she continues to enjoy his attention, even if it is not leading anywhere serious. Observers note that the relationship is unlikely to progress, and Hoda’s friends hope she will eventually move on.

Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.