Hailey Bieber is raising eyebrows after making public gestures of support for Selena Gomez, the woman long considered her biggest rival. Industry insiders claim the move is calculated, with some questioning whether Bieber is trying to stay in Gomez’s good graces as the singer-turned-actress continues her meteoric rise in Hollywood.
Social media ‘olive branch’ or strategic move?
In recent weeks, Bieber, 28, has publicly acknowledged Gomez’s recent successes, a stark contrast to their years of rumored tension. The Rhode beauty mogul liked a post celebrating Emilia Pérez, the film in which Gomez stars, after it secured multiple Golden Globe wins. Shortly after, she also reacted to Gomez’s engagement announcement to producer Benny Blanco, acknowledging the couple’s milestone on social media.
But not everyone is convinced these interactions are genuine. “She likely knows Selena has never been more powerful,” a source revealed. “If she wants to be included in certain Hollywood circles, it wouldn’t be wise to keep Selena as an enemy.”
The history between Gomez and Bieber has long been a subject of public fascination. The Only Murders in the Buildingstar, 32, dated Justin Bieber on and off for seven years before their final split in March 2018. Just five months later, he married Hailey, sparking endless speculation over overlapping timelines and unresolved drama.
For years, fans have dissected cryptic social media posts, interviews, and indirect jabs between the two women, fueling a rivalry narrative. However, with Gomez’s career reaching new heights and Justin Bieber facing personal struggles, some believe Hailey is making a strategic shift.
Selena’s star rises while Justin faces setbacks
Gomez has cemented her status as a Hollywood powerhouse, thriving in both the television and music industries while expanding her Rare Beauty empire. Meanwhile, Justin Bieber has faced several challenges, including health struggles and resurfaced allegations involving his past connections to music mogul Diddy.
“The dynamics have changed,” a source claimed. “Justin isn’t the dominating force he once was. Meanwhile, Selena’s influence keeps growing, and Hailey—who’s no fool—has clearly taken notice.”
Some speculate that Bieber’s interactions with Gomez are an attempt to mend fences or, at the very least, avoid further public scrutiny. Whether this is the beginning of an unlikely truce or a calculated PR move remains to be seen.
Jaja has a degree in journalism and took classes in international law and business communication. Her career spans roles at prominent international media outlets, including International Business Times, Celebeat and Delightful Philippines. As a news editor, Jaja covered a wide range of beats, including legal, business, economy, cryptocurrency, personal finance, gaming, technology, and entertainment.